Strategist.

Business Designer. 

IDEA Architect. 

Welcome to all things Hakeem! I'm a passionate business designer & strategist who uses design thinking & ethnographic research to deliver inclusive human-centred innovation.

 

I combine my educational background in business and new media production with my professional services experience in strategy consulting, branding, and service design to bring a multidisciplinary approach to every business problem I tackle.

 

My proactivity, creative research methods, collaborative leadership style, energetic client management, and ability to deliver impact have led to my success and I'd love to bring those skills to your organisation!

*Inclusion, Diversity, Equity, & Access

Strategy
Consulting

  • Brand Management

  • Business Case Development

  • Stakeholder & RACI Mapping

  • Business Ecosystem Modelling

  • Roadmapping

  • Ideation Workshops

  • Storytelling & Copywriting

  • KPI Definition

  • Risk Mitigation

  • Business Analysis

Business Design 
&
Outcome-Driven Innovation

  • Service Design Mapping

  • Proposition Development

  • Venture Design

  • Business Model Canvasing

  • Hypothesis Generation & Testing

  • Desirability-Viability-Feasibility Validation

  • Product Strategy & Design

  • Experience Mapping

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Customer Experience 
&
Ethnographic Research

  • Needs & Pains Identification

  • Customer Journey Mapping

  • Persona Development

  • Insight Capture

  • Brand Expression & Principles

  • Desk Research

  • Market & Category Analysis

  • Interviews & Focus Groups

  • Quantitative Studies

  • User Testing & Experiments

IDEA
Architecture 

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Inclusion, Diversity, Equity, & Access (IDEA)
Architecture

  • Anti-Racism Education

  • D&I Strategy

  • Culture Shift Workshops

  • Leadership Deep Dives

  • Inclusive Design

  • Hiring & Recruitment Advising

  • Inclusive Mentorship Training

  • Bespoke Course Creation

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Here are some of my recent projects...

Validated desirability, feasibility, and viability of new propositions on existing and future customer segments, generating and testing hypotheses, conducting interviews and focus groups, and developing experience blueprints

Developed go-to-market playbooks and service design maps, identifying user missions through extensive research, developing experience principles, creating capability maturity model, and assessing operational synergies

Built the business case for investment in digital transformation, analysing impact to business operations, developing KPIs, mapping customer journeys, creating personas, and calculating financial metrics to evaluate success

WHAT I DID

“Testimonials work great. Showing your reviews in quote marks has a powerful effect on customers and makes them more likely to trust you.” 

 

—  Name, Title

Validated desirability, feasibility, and viability of new propositions on existing and future customer segments, generating and testing hypotheses, conducting interviews and focus groups, and developing experience blueprints

CLIENT FEEDBACK

Here are some of my greatest strengths...

Validated desirability, feasibility, and viability of new propositions on existing and future customer segments, generating and testing hypotheses, conducting interviews and focus groups, and developing experience blueprints

Developed go-to-market playbooks and service design maps, identifying user missions through extensive research, developing experience principles, creating capability maturity model, and assessing operational synergies

Built the business case for investment in digital transformation, analysing impact to business operations, developing KPIs, mapping customer journeys, creating personas, and calculating financial metrics to evaluate success

gallup strengths

past experience

education

hobbies