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EMAIL SENT. WE DONE?: Building An Anti-Racist Organisation
The Anti-Racist Social Club

EMAIL SENT. WE DONE?: Building An Anti-Racist Organisation


Business Designer. 

IDEA Architect. 

Welcome to all things Hakeem! I'm a passionate business designer & strategist who uses design thinking & ethnographic research to deliver inclusive human-centred innovation.


I combine my educational background in business and new media production with my professional services experience in strategy consulting, branding, and service design to bring a multidisciplinary approach to every business problem I tackle.


My proactivity, creative research methods, collaborative leadership style, energetic client management, and ability to deliver impact have led to my success and I'd love to bring those skills to your organisation!

*Inclusion, Diversity, Equity, & Access


  • Brand Management

  • Business Case Development

  • Stakeholder & RACI Mapping

  • Business Ecosystem Modelling

  • Roadmapping

  • Ideation Workshops

  • Storytelling & Copywriting

  • KPI Definition

  • Risk Mitigation

  • Business Analysis

Business Design 
Outcome-Driven Innovation

  • Service Design Mapping

  • Proposition Development

  • Venture Design

  • Business Model Canvasing

  • Hypothesis Generation & Testing

  • Desirability-Viability-Feasibility Validation

  • Product Strategy & Design

  • Experience Mapping

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Customer Experience 
Ethnographic Research

  • Needs & Pains Identification

  • Customer Journey Mapping

  • Persona Development

  • Insight Capture

  • Brand Expression & Principles

  • Desk Research

  • Market & Category Analysis

  • Interviews & Focus Groups

  • Quantitative Studies

  • User Testing & Experiments


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Inclusion, Diversity, Equity, & Access (IDEA)

  • Anti-Racism Education

  • D&I Strategy

  • Culture Shift Workshops

  • Leadership Deep Dives

  • Inclusive Design

  • Hiring & Recruitment Advising

  • Inclusive Mentorship Training

  • Bespoke Course Creation

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Here are some of my recent projects...

Validated desirability, feasibility, and viability of new propositions on existing and future customer segments, generating and testing hypotheses, conducting interviews and focus groups, and developing experience blueprints